Customer First Summit 2024

Master Track

Time (IST)

09:00 - 09:50 hrs

Registration, Networking and Giveaways!

Siddharth Hirwe

Head of Scripted Development
BBC Studios India

09:50 - 10:00 hrs

Welcome Address by afaqs!

Krishna Menon

Chief Operating Officer
QYOU Media India

10:00 - 10:30 hrs

Inaugural Keynote:

Opening Keynote: The Genesis of a Challenger Brand

Manika Juneja

Managing Partner
Dentsu Creative

Rajni Daswani

Director - Digital Marketing
SoCheers

10:30 - 10:50 hrs

How can brands unlock the full potential of CTV

Manika Juneja

Managing Partner
Dentsu Creative

10:50 - 11:20 hrs

Customer Retention: Strategies for Young Brands

Prabhvir Sahmey

Senior Director
Samsung Ads

Rajni Daswani

Director - Digital Marketing
SoCheers

Manika Juneja

Managing Partner
Dentsu Creative

Anuj Gosalia

Co-Founder & Chief Executive Officer
Terribly Tiny Tales

Moderator

Sam Balsara

Chairman
Madison World

Vaibhav Modi

Founder-Director
Victor Tango Entertainment

11:20 - 11:35 hrs

Keynote Address:

Stories from Insurgent Brands in a Digital World

Shailesh Kapoor

Founder & CEO
Ormax Media

Shekhar Banerjee

Chief Client Officer & West Head
Wavemaker India, GroupM

Gaurav Jeet Singh

Head of Agency
Meta India

11:35 - 12:05 hrs

Innovation vs. Tradition: Balancing Acts for Young Brands

Shailesh Kapoor

Founder & CEO
Ormax Media

Rajni Daswani

Director - Digital Marketing
SoCheers

Soumya Mukherjee

Chief Operating Officer
hoichoi Technologies (India and Bangladesh)

Siddharth Hirwe

Head of Scripted Development
BBC Studios India

Moderator

Gunjan Khetan

Marketing Director
Perfetti Van Melle India

Varun Mohan

Head of Revenue & Growth
MiQ Digital

12:05 - 13:00 hrs

Lunch

Prabhvir Sahmey

Senior Director
Samsung Ads

Rajni Daswani

Director - Digital Marketing
SoCheers

Akila Jayaraman

Head, Sales Strategy
JioAds

13:00-13:30 hrs

Will AI change how we communicate to our target audience?

Krishna Menon

Chief Operating Officer
QYOU Media India

Soumya Mukherjee

Chief Operating Officer
hoichoi Technologies (India and Bangladesh)

RJ Mahvash

Digital Content Creator

Moderator

Anuj Gosalia

Co-Founder & Chief Executive Officer
Terribly Tiny Tales

13:30 - 14:00 hrs

Driving Growth through Performance Marketing

Manika Juneja

Managing Partner
Dentsu Creative

Rajni Daswani

Director - Digital Marketing
SoCheers

Gunjan Khetan

Marketing Director
Perfetti Van Melle India

Moderator

Vaibhav Modi

Founder-Director
Victor Tango Entertainment

Sandeep Balani

Vice President
JioAds

14:00 - 15:00 hrs

Tea Break

Manika Juneja

Managing Partner
Dentsu Creative

Sandeep Balani

Vice President
JioAds

Akila Jayaraman

Head, Sales Strategy
JioAds

15:00 - 15:30 hrs

Omnichannel Marketing: Bridging Online and Offline Worlds

Vaibhav Modi

Founder-Director
Victor Tango Entertainment

Sandeep Balani

Vice President
JioAds

Rajni Daswani

Director - Digital Marketing
SoCheers

Geet Lulla

VP Sales & Head - Asia-Pacific
Comscore

Moderator

Soumya Mukherjee

Chief Operating Officer
hoichoi Technologies (India and Bangladesh)

RJ Mahvash

Digital Content Creator

15:30- 16:00 hrs

Unconventional Strategies for Building Resilient Challenger Brands in India

Sam Balsara

Chairman
Madison World

RJ Mahvash

Digital Content Creator

Sandeep Balani

Vice President
JioAds

Rajni Daswani

Director - Digital Marketing
SoCheers

Moderator

RJ Mahvash

Digital Content Creator

Anuj Gosalia

Co-Founder & Chief Executive Officer
Terribly Tiny Tales

Time (IST)

14:15 - 15:00 hrs

Full-Funnel Marketing in the Era of Data, AI, and Automation: Are Marketers Truly Leveraging Their Tools to Drive Business Growth?

Vaibhav Modi

Founder-Director
Victor Tango Entertainment

Rajni Daswani

Director - Digital Marketing
SoCheers

Vaibhav Modi

Founder-Director
Victor Tango Entertainment

Krishna Menon

Chief Operating Officer
QYOU Media India

Gaurav Jeet Singh

Head of Agency
Meta India

Soumya Mukherjee

Chief Operating Officer
hoichoi Technologies (India and Bangladesh)

Manika Juneja

Managing Partner
Dentsu Creative

Rajni Daswani

Director - Digital Marketing
SoCheers

Moderator

Prabhvir Sahmey

Senior Director
Samsung Ads

16:00-16:45 hrs

Test

Krishna Menon

Chief Operating Officer
QYOU Media India

Danish Khan

Head - SonyLIV, Sony Entertainment Television & Studio Next

Benita Chacko

Principal Correspondent
afaqs!

Vaibhav Modi

Founder-Director
Victor Tango Entertainment

Sandeep Balani

Vice President
JioAds

Shekhar Banerjee

Chief Client Officer & West Head
Wavemaker India, GroupM

Siddharth Hirwe

Head of Scripted Development
BBC Studios India

Moderator

Gunjan Khetan

Marketing Director
Perfetti Van Melle India

For feedback or any issues requiring immediate escalation, please write to: shantanu.pandey@afaqs.com